The phrase “content is king” is a classic quote that still rings true today. Content can affect all aspects of our lives whether we are blue-collar workers, homemakers, or full-fledged business owners. Content is the meat and potatoes of the text-based material that people see when they research a business. People often use the terms content and content marketing when they are discussing strategies to catapult one’s business into a successful position. The reason that content is king is that it has the power to control various aspects of a company’s profile and influence its performance and consumer engagement numbers. Only a true king could have that much power.
Content can change so many facets of business that people should view it as a royal item. High-quality content can add an element of authenticity to a business website or an individual. It can entice Internet surfers to visit a page. Content can also produce sales and conversions as well as generate new links and leads.That’s not all that the right content can do, however. It can create loyal customers and referrals. Therefore, it is important that every company that engages in using content as the main strategy for its company is aware of its quality and ensures that it only publishes the best.
Many people believe that content marketing has fallen off in popularity and effectiveness because of other methods of marketing such as video marketing and social media marketing. While those methods do pose some exciting alternatives for business owners, content marketing is still the leading method of advertising and marketing for many businesses. More than 89 percent of the business that still use content marketing attest to its effectiveness, according to a recent survey by Ascend 2. Content marketing is an important tool for businesses that want growth.
Bill Gates was the first person to coin the “content is king” quote, first appearing in an article of his titled “Content Is King.” In the article, he said that the real money in business comes from the content. Much truth exists in that line because the bulk of a business’s sales often comes from the enticing and alluring content that pushes people to buy products and services. Gates is the billionaire founder of the Microsoft Corporation, and he has seen content work wonders for his company. He noticed early on that PC and content publishing were the perfect weapons of mass seduction.
If content is king, then who is the queen?
Marketing, of course. Think of marketing efforts and strategies as red carpeting rolling. Marketing experts know how to lay out innovative tools and techniques that enhance “the king’s” prestige and leave the people in breathless awe. Content and marketing go together like husband and wife. They can survive on their own, but together they are an unstoppable force.
The most common tools that people use for content marketing are blogs, infographics, ebooks, and more. Businesses position these documents in a way that touches the target audience on an emotional level rather than a generic and overbearingly salesy fashion.
Content works offer valid information, statistical data, personal accounts, and enough humor to entertain, educate and edify the prospective and existing customers. Effective content speaks directly to the readers and invites them into a trusting relationship with a service or product provider. A website’s content acts a liaison between the clients and the company.
Content marketing can have an almost viral effect when someone does it right. The term “right” can mean that:
The last paragraphs of the content should also lead to an action or reaction from the reader. Content creation isn’t a one-size-fits-all task that anybody can do. It may seem easy, but it isn’t. Therefore, businesses should consider putting forth a significant investment to ensure that they receive content that can assist. Sometimes, business owners must make some sacrifices so that their companies can flourish in the end. Using a well-established content provider is the key to meeting the king.
There used to be a time when quality ruled the content marketing world. Businesses were only concerned with using content that stuffed keywords into the text to attract web crawlers. These articles would act as a slab of meat in a pool full of piranha. The websites that threw the most “meat” in the pool would receive the most “bites” from the piranha. What webmasters didn’t realize was that Google was watching everything. Google noticed that businesses were using poor-quality material and black-hat practices to increase traffic even if the traffic had nothing to do with their products and services. Google changed the algorithm in response to such manipulation. Penguin, Panda, and Hummingbird are updates that all but eliminate pages that contain keyword stuffing and other such practices.
Content marketing can still be fruitful, but the documents must contain useful information. Visitors should be able to leave an article or blog with a piece of data that they didn’t have before and a desire to seek additional information, goods, or services from the suggested sources. Quantity has little to no bearing on page rank anymore. Quality still works, but copywriters must learn new tactics so that they can survive in a world where the requirements and standards continue to increase.
The best way for a business owner to find articles and material that will serve the intended purpose is to seek content from locations that host high-star writers. Clients can rate writers based on the quality of their content. Once you find a content marketing service that works well for you, you can sit back and watch your business grow.
If you’re ready to hire out your content writing needs, you’re in the right place. Hirewriters offers the most competitive pricing online, along with top quality content. Sign up today to get your content created in the next 24 hours, or feel free to contact us any time if you have any questions.